Why we built XP Lab for game developers?
XP Lab was built by developers, for developers. We understand the challenges you face in game monetization because we face them in our own studio every day.
About XP Lab
Built by game studio founders, XP Lab helps developers worldwide make data-driven decisions that increase revenue
The story behind XP Lab: from indie studio to monetization platform
Theoretical Studio is a self-publishing indie studio with 5 years in the market. We constantly faced the same question: how do we optimize our games effectively? We grew tired of endless advice and A/B tests that never provided clear answers.
We always spent our own money on user acquisition without getting actionable insights. We knew there had to be a better way to make data-driven decisions that actually increase revenue.
So we built XP for ourselves. But we quickly realized this wasn't just a solution for our studio—it was a tool that could help independent studios everywhere grow bigger and stronger.
What is XP Lab mission in the gaming industry?
To make data analytics accessible to every studio and help businesses make decisions that generate real revenue.
We believe independent developers deserve the same powerful tools as major studios. XP levels the playing field, letting small teams compete with data-driven confidence.