Bidding Floor Calculator
Calculate optimal eCPM floors for your ad mediation waterfall. Use market benchmarks and genre-specific data to maximize your mobile game ad revenue.
35%
Low
Simulates user churn & IAP loss due to ad density.
MAX: $250
Day 1 35%
Day 7 12%
Day 30 4%
Net Daily Profit
$0.00
Total Rev: $0
Break-Even
0.0
Ads / Life
Est. LTV
$0.00
ROI: 0%
Optimal Floor
$0.00
Recommended
Yield Optimization Curve
Current
Market
⚖️ Market Intelligence
Analyzing waterfall...
System Status Live Processing
| Scenario | Floor | Imps (SOV) | Proj. Revenue | SOW |
|---|
How to use this tool
"Determine the perfect balance between eCPM and Fill Rate. Adjust your game genre, tier, and current performance metrics to find where your mediation waterfall is losing money."
Why it matters
In game development, data-driven decisions separate top-grossing hits from failed prototypes. Our Bidding Floor Calculator provides the mathematical foundation needed to optimize your game's economy and marketing spend with confidence.
Ready to Scale Your Growth?
This tool is just the logic. XP Lab production platform automates these decisions across millions of users in real-time.
Live Simulation
ML Profit Uplift: +24.5%