Retention & Churn Simulator
Model your game's user retention and see how improvements in D1, D7, and D30 retention impact your long-term profit and LTV. Visualize the leaky bucket effect.
ML Optimization
+0%Simulate how XP Lab ML models can boost long-term retention by optimizing ad frequency.
Cohort Size Decay
Visualizes how many users from your initial target cohort remain active over 100 days. Higher long-term retention leads to a "thicker" tail and higher LTV.
Revenue Accumulation
Each active user contributes to daily ARPDAU. Our simulation uses a power-law decay model to interpolate between your D1, D7, and D30 data points.
How to use this tool
"Adjust the retention sliders to simulate different decay curves. See how ML optimization can "thicken" the tail of your retention and increase the lifetime value of your players."
Why it matters
In game development, data-driven decisions separate top-grossing hits from failed prototypes. Our Retention & Churn Simulator provides the mathematical foundation needed to optimize your game's economy and marketing spend with confidence.
Ready to Scale Your Growth?
This tool is just the logic. XP Lab production platform automates these decisions across millions of users in real-time.