Increase game
revenue by 20% revenue by 20%
with data, not intuition
XP Lab is machine learning platform for mobile games that tests 100+ parameters simultaneously to maximize metrics
Sound familiar?
- Released a feature but players are quitting?XP Lab finds the exact reason why
- Why does my game have 25% retention?Get precise answers, not guesses
- When to show ads for maximum revenue?ML optimizes timing automatically
- What price should I set for items?Dynamic pricing based on behavior
- If I show offers, will players stay?XP Lab tests what converts best
- Why do players quit after tutorial?ML identifies drop-off points
- My game is weak, how can I earn?Monetization optimization saves weak games
- What makes players buy offers more?ML finds perfect offer combinations
- When to develop more content?Data shows what players want next
- Why players leave after updates?XP Lab analyzes update impact
- How to increase ARPU without annoying players?Smart monetization strategies
- When to push IAPs?ML predicts perfect timing
- Why competitors earn more than me?Competitor analysis + optimization
- How to balance free vs paid content?Dynamic equilibrium finding
- What makes players come back daily?Retention loop optimization
- How to monetize without killing fun?Player-friendly monetization
- Why is ad revenue dropping?Ad placement optimization
- When to add new monetization?Market timing analysis
- How to increase LTV?Long-term value optimization
- Why do players ignore special events?ML finds what motivates engagement
- When to increase difficulty?Data-driven difficulty scaling
- Why VIP purchases are low?Premium value optimization
- How to reduce churn rate?Churn prediction and prevention
- What makes players refer friends?Viral coefficient optimization
- Why session length is decreasing?Engagement pattern analysis
- How to optimize first user experience?New player journey optimization
- Released a feature but players are quitting?XP Lab finds the exact reason why
- Why does my game have 25% retention?Get precise answers, not guesses
- When to show ads for maximum revenue?ML optimizes timing automatically
- What price should I set for items?Dynamic pricing based on behavior
- If I show offers, will players stay?XP Lab tests what converts best
- Why do players quit after tutorial?ML identifies drop-off points
- My game is weak, how can I earn?Monetization optimization saves weak games
- What makes players buy offers more?ML finds perfect offer combinations
- When to develop more content?Data shows what players want next
- Why players leave after updates?XP Lab analyzes update impact
- How to increase ARPU without annoying players?Smart monetization strategies
- When to push IAPs?ML predicts perfect timing
- Why competitors earn more than me?Competitor analysis + optimization
- How to balance free vs paid content?Dynamic equilibrium finding
- What makes players come back daily?Retention loop optimization
- How to monetize without killing fun?Player-friendly monetization
- Why is ad revenue dropping?Ad placement optimization
- When to add new monetization?Market timing analysis
- How to increase LTV?Long-term value optimization
- Why do players ignore special events?ML finds what motivates engagement
- When to increase difficulty?Data-driven difficulty scaling
- Why VIP purchases are low?Premium value optimization
- How to reduce churn rate?Churn prediction and prevention
- What makes players refer friends?Viral coefficient optimization
- Why session length is decreasing?Engagement pattern analysis
- How to optimize first user experience?New player journey optimization
Watch How Fast It Works
Experience the power of ML-driven optimization in just a few minutes.
Common use cases
Use XP Lab products together to solve complex app development challenges and optimize your app experience. Learn how to personalize your onboarding flow, grow user engagement, or add new functionality with XP. Browse our catalog of use cases - you might find your solution.
View Examples →System finds hidden dependencies
Unlike traditional A/B testing that finds one-size-fits-all solutions, our ML algorithm dynamically optimizes for each individual user in real-time.
Continuous optimization that never stops learning
Our ML algorithm continuously explores and exploits best user experiences, learning from each interaction to maximize your revenue without manual intervention.
Compare methods
Our ML-powered system tests multiple configurations simultaneously, finding optimal combinations faster and more efficiently.
Game Settings
Baseline Configuration (A)
Test in progress
A/B Test cannot be configured during its execution
A/B Test Method
Variant B
XP Lab
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A/B Test Results
XP Lab Results
Familiar tools
If you've used analytics SDKs before, you'll feel right at home. We integrate just like your favorite tools.
- Yandex Metrica
- IronSource
- Firebase
- Unity
- Tenjin
The optimization engine for modern game studios
Testing everything from monetization bundles to level difficulty, XP Lab helps you find the sweet spot for every user segment automatically.
Difficulty & Flow Balancing
XP Lab dynamically adjusts level difficulty parameters by testing variant values (e.g., +2 moves, tighter time limits) to ensure players stay in the "flow" state and don't churn due to frustration.
Dynamic IAP Bundle Optimizer
XP tests hundreds of combinations of hard currency, boosters, and price points ($0.99 to $9.99) simultaneously to find the highest converting bundle for each user segment.
Ad Placement & Frequency Logic
We test different intervals between ads (30s, 60s, 120s) and starting levels (level 3 vs level 10) to maximize Ad LTV while maintaining a 30-day retention rate of at least 15%.
Global Map & Meta Optimization
Optimize your game's meta-progression by testing different map layouts, reward timings, and progression paths to increase long-term player engagement.
Frequently Asked Questions
Everything you need to know about XP Lab
Does the system have full access to my game and can it conduct tests on its own?
The system manages only those parameters and sections of the game that you have authorized through our lightweight Unity SDK. It operates within strictly defined boundaries, receiving configurations from the server and sending analytics for model training. You decide which elements—such as store prices or ad frequency—become part of the experiment.
Does the team know what the system is doing in real time?
Yes, you have full control and detailed analytics. You can see all system actions in real time and intervene at any moment: stop the experiment, manually select a preferred option, or make a decision contrary to the algorithm's recommendation. System decisions are always transparent and data-backed.
Can experiments be controlled or the system used as Remote Config?
Of course. XP Lab can be used as an advanced Remote Config with flexible segmentation. You can set up exclusions (for example, testing the store only on Android 17 in Brazil) and manage how long settings are tied to a user. Any changes are applied instantly—no more waiting days for a configuration rollout.
What happens if an experiment goes wrong or is stopped?
We have a "safe default" system. You predefine baseline parameters (default position) that will be used if you don't like the experiment or if technical issues arise. You always remain the ultimate authority and can switch all users to the best settings, in your opinion, with a single click.
How quickly can I see results?
We don't make empty promises, but our system is designed to uncover hidden patterns in your data from day one. Our goal is to help you find the growth opportunities that intuition alone might miss.
Is there a minimum revenue requirement?
We work with studios of all sizes, from indie developers to major publishers. Our pricing scales with your success.
What is the technology behind XP Lab?
XP Lab uses a specialized intelligence layer that processes thousands of data points to find the "sweet spot" for your game metrics. It handles the complexity behind the scenes so you can focus on the creative side of development.
Is it hard to integrate?
No, it's no more complex than setting up a standard analytics tool. We've made the integration process as "plug and play" as possible so you can start running tests with minimal developer effort.
Will I get support as a beta tester?
Absolutely. We provide direct hands-on support to all our early partners. We help you succeed with the platform, and in return, your feedback helps us build a better product for everyone.