Game Economics Power Tools

Stop guessing. Use our interactive calculators and simulators to model your game's growth, optimize revenue, and verify your UA strategies.

Calculate the optimal eCPM floors for your ad mediation waterfall based on regional benchmarks and game genre.

Optimize your In-App Purchase prices across 50+ countries using the Big Mac Index and Purchasing Power Parity (PPP).

Simulate how improvements in user retention at different stages impact your long-term LTV and profit.

Estimate the ROAS and payback period of your marketing campaigns based on retention curves and ARPDAU benchmarks.

Why we build these tools?

We believe game developers should have access to the same high-level math used by giant publishers.

No complex spreadsheets. Just clean, interactive interfaces to test your business hypotheses.

Understanding these metrics is the first step toward full-scale ML automation with XP Lab.

Every hit game is built on a foundation of solid unit economics. Our tools help you find yours.

LTV > CPI

ROI %

Retention