Experiments
Run experiments that optimize your game. Specify the goal, start experiment and track performance. All in one place. Across all your games.
Optimize your KPIs
With XP Lab you can improve a wide range of metrics, including metrics specific to your app. Our algorithms will find an optimal configuration that improves selected goal.
Testing and targeting
Powerful tools to manage your experimentation roadmap.
Combinations, not just variants
Not just A/B testing with 2 variants and 50/50 split. With XP Lab you can test up to 1000 combinations at once! Our algorithms will efficiently explore the options while focusing on what actually works.
Better efficiency
In traditional A/B, at least one group underperforms with a predefined split. XP Lab selects options that it sees are working, instead of constantly trying variants that do not perform.
Advanced targeting and stickiness
- Conditions and targeting: Target specific user segments by geo, device, or custom application data.
- Config stickiness: Ensure users maintain a consistent experience throughout their journey with configurable stickiness.
Ready to Scale Your Growth?
This tool is just the logic. XP Lab production platform automates these decisions across millions of users in real-time.